Adaptogenic drinks, the latest trend in the beverage industry, are being marketed as a natural solution to help manage stress, boost focus, and even promote a sense of calm.
These beverages are infused with different stuff, mostly herbs with latin names, roots you’ve never heard of, and other plant-based ingredients that are claimed to enhance the body’s ability to adapt to stress and promote balance.
The popularity of these drinks, often featured on social media platforms like TikTok, is skyrocketing as people, particularly younger generations, seek healthier alternatives to alcohol and caffeinated beverages.
Hollywood Money
At first glance, these drinks seem like the perfect solution for those who want to unwind after a long day without the negative side effects of alcohol.
I’ve already done a post on non-alcoholic drinks that give you a “buzz”, so you can check that out as well.
From cans that boast bright, eye-catching labels to the promise of boosting creativity and focus, it’s clear that adaptogenic drinks are marketed to a wellness-conscious, aesthetically savvy crowd.
The drinks feature ingredients such as reishi mushrooms, licorice root, and vitamin B-6, each with its purported health benefits, including reducing stress, aiding in digestion, and enhancing cognitive function.
One of the most prominent examples is De Soi, an L.A.-based brand co-founded by singer Katy Perry, which includes reishi mushrooms, often referred to as the “herb of immortality,” in its formulations.
Pretty bold claim if you ask me.
LA – Epicenter
In Los Angeles, a city known for its health trends, adaptogenic drinks are everywhere, from local cafes to upscale grocery stores like Erewhon.
These beverages have also found their way into high-end hotels and boutique shops, where they are marketed as a sophisticated, non-alcoholic option for those who want to “elevate their mood” without the intoxicating effects of alcohol.
The appeal isn’t just the health benefits they promise, but the social status that comes with being seen sipping on these trendy drinks.
The rise of the adaptogenic beverage market is not just a passing trend.
It’s here to stay.
According to market research, the global market for adaptogenic beverages is projected to reach more than $2B in the next couple of years, and that rise is driven by younger consumers who are drinking less alcohol and more health-conscious.
This shift is also reflected in alcohol sales, with industry leaders like Anheuser-Busch InBev projecting that a fifth of its sales will come from non-alcoholic and low-alcohol products by 2025.
Cool Name, but Does it Work?
Despite their popularity, the scientific evidence supporting the effectiveness of adaptogens is still limited.
The term “adaptogen” was coined in the 1940s by Soviet scientist Nikolai Lazarev, who was searching for substances that could help the body adapt to stress.
While the main ingredients have been used in traditional medicine systems like Ayurveda and Traditional Chinese Medicine for centuries, their medicinal value remains debated in modern science.
The Food and Drug Administration (FDA) also has something to say.
They classify adaptogens as dietary supplements rather than medications, meaning they are not regulated in the same way as drugs.
That’s sort of a “grey zone” that marketers love to ride on.
Of course, the lack of regulation makes it difficult for medical professionals to assess the actual effectiveness of these products.
Why?
Well, these don’t have to pass rigorous testing as “real” medication…
Just a Hype?
While some people claim to experience significant benefits from adaptogenic drinks, such as reduced anxiety and improved sleep, many of these claims are based on anecdotal evidence.
Few clinical studies on humans have been conducted, and those that have are largely inconclusive.
Most research has focused on animal models or in-vitro studies, which do not necessarily reflect how these substances work in humans.
For example, rhodiola and ashwagandha have been studied for their potential to reduce stress, but results are mixed, and more high-quality studies are needed before any definitive conclusions can be made.
And what about downsides?
Well, some of the potential side effects of adaptogenic drinks include nausea, stomach discomfort, and even interactions with certain medications.
Basically, imagine it as drinking a can of RedBull…
As these drinks are not regulated by the FDA, there is also the risk of not knowing the true dosage of active ingredients in each product, which could result in under- or overdosing.
Therefore, it’s important for consumers to approach adaptogens with caution and consult a healthcare provider if they are pregnant, breastfeeding, or taking any medications.
An Answer to Fast Paced Life
The popularity of adaptogenic drinks also aligns with a broader cultural shift toward mindfulness and wellness.
As society becomes more aware of the importance of mental health and stress management, people are increasingly seeking natural solutions to improve their well-being.
Adaptogenic drinks fit perfectly into this trend, offering a way to unwind and relax without the harmful side effects of alcohol.
The appeal of these beverages goes beyond their potential health benefits as they are also marketed as a way to participate in the wellness culture, providing a sense of belonging for those who choose to adopt this lifestyle.
However, the true effectiveness of these drinks is still up for debate.
While some users swear by the calming effects of adaptogens, others may find little to no difference.
Many consumers report feeling relaxed after drinking these beverages, but it’s important to consider that this could be the result of placebo effects.
If you expect to feel calm after drinking something, chances are your brain will create that experience regardless of the actual ingredients…
Won’t Replace Alcohol or Coffee, but…
Ultimately, adaptogenic drinks are not a magic cure for stress or anxiety.
While they may offer a mild sense of calm or relaxation, they should not be relied upon as a substitute for proper stress management techniques, such as exercise, meditation, or therapy.
For those looking for a healthy, non-alcoholic beverage option, adaptogenic drinks can be a fun and novel addition to their routine.
However, it’s essential to keep expectations realistic and not view these drinks as a miracle cure for stress or anxiety.
In conclusion, the hype around adaptogenic drinks is real, but whether they live up to the claims is still unclear.
My opinion – probably not.
While they may offer a mild sense of relaxation, their true effectiveness remains uncertain due to the lack of rigorous scientific evidence.
As with any wellness trend, it’s essential to approach adaptogenic drinks with caution, balancing their potential benefits with the understanding that they are not a replacement for medical treatment or healthy lifestyle practices.